Por: Pablo Enrique Bohórquez Duque
To wear a t-shirt does not identify a person as an individual, instead of this it compromises shows him as a person that accepts an “ideology” that is representated in a team, and wear a t-shirt is confirm a desition is an implicit way to show, identify and be identified.
Social interaction and symbols that represent a soccer match, can articulate political, economic, social all this is showed to manifest what in someway is considered a ritual in person or groups.
Soccer is by far, the most popular sport in the world, there are not countries where people do not play this sport.
Also, the soccer is called “King Sport” because it moves a lot of fans from the heart to the fanaticism. For example, in Brazil is considered as a Religion.
The sport is complex and a millionaire industry where moves a lot of money with huge numbers. The clubs are catalogate as a brand that follow a commercialization dynamic and Racionality Company.
The players pass to be products and publicity models, the fans are the consumer segment more passionate and an emocional market.
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